Posts tagged "typography"

pangrams and Dan Grahams.

I love everything that ends in the suffix -gram. Google n-grams, anagrams, bananagrams…*

That’s why I was tickled to discover pangrams.

 

Remember this guy? I’m hoping he’ll bring you back to your blissful days of yore, when computer time meant clicking the “Oh no!” guy on KidPix, building Geocities** websites replete with marquee banners and rainbow buttons, and playing Oregon Trail during rainy recesses. 

Threadless even made a t-shirt based on the phrase. Now that’s what I call Culture.

Pangrams (or holoalphabetic sentences) use every letter of the alphabet at least once. In word processing and design, pangrams serve to display typefaces. “Quick brown fox” was introduced in the late 19th century as an exercise for students learning to write, but was later adopted for typewriters and computer.

Let’s take it one step further. A pangrammic autogram (also known as the self-enumerating autogram) describes exactly the number of letter it contains. By adding more words onto the sentence, your description of what characters makes up the sentence changes. Brace yourselves, folks, for the mind-blowing elegance of this autogram.

Only the fool would take trouble to verify that his sentence was composed of ten a’s, three b’s, four c’s, four d’s, forty-six e’s, sixteen f’s, four g’s, thirteen h’s, fifteen i’s, two k’s, nine l’s, four m’s, twenty-five n’s, twenty-four o’s, five p’s, sixteen r’s, forty-one s’s, thirty-seven t’s, ten u’s, eight v’s, eight w’s, four x’s, eleven y’s, twenty-seven commas, twenty-three apostrophes, seven hyphens and, last but not least, a single ! 

If you read closely, though, the sentence lacks the letters j, q, and z. In 1984, Sallows programmed a “Pangram Machine” that generated a true self-enumerating pangram:

This Pangram contains four as, one b, two cs, one d, thirty es, six fs, five gs, seven hs, eleven is, one j, one k, two ls, two ms, eighteen ns, fifteen os, two ps, one q, five rs, twenty-seven ss, eighteen ts, two us, seven vs, eight ws, two xs, three ys, & one z.

It turns out that self-referential wordplay is not just a pastime of linguists and computer programmers. In the 1960s, some 20 years prior to Sallows’ Pangram Machine, another favorite –gram of mine had the same idea. In March 1966, Dan Graham first published Schema, now regarded as a seminal example of conceptual art. This artwork, however, more resembles a poem, with its simple lines of text running down an otherwise blank page. Even the content seems dry upon first glance: it is a list of mundane facts, this-and-this number of words, such-and-such typeface. What the list is describing, in fact, is everything on that very page.


Graham creates this self-generating structure, and structure is the operative word. Whatever Graham inputs into the structure he chose—a list describing itself—will dictate what the work looks like. He published Schema in various magazines and catalogue, and each time it is different: the text changes every time based on its new context.

 

Graham’s Schema and Sallows’ autograms are both textual outputs that describe the input. It’s a bit of a cycle; you can’t really separate the input from the output or the output from the input. What I love about both is that, by telling us exactly what is on the page in front of us, our attention is no longer concerned by any outside meaning. We’re not imagining brown foxes leaping over lethargic canines; we are directed to the building blocks right in front of us, from the individual letters to the amount of blank space on a page. It’s yet another cycle: Without those building blocks (the boring, the seemingly unimportant), we would be unable to construct sentences, create line breaks, format poems. After all, the structure is the conduit for meaning.

 


*I don’t know what an Instagram is, but folks tell me it’s because I still use a stupid phone.

**Just kidding, my heart still belongs to Angelfire. #brandloyaltly.

comparative imagery: type art.

Carl Andre, Essay on Sculpture, 1965 (source)

Tw1tt3r Art (source) (follow)

things on the internet for which I am thankful.

1. I almost didn’t join my roommates for drinks because I was engrossed by this documentary on Harry Potter fandom. Hulu, how timely of you to feature this on your main page the same weekend I watched Deathly Hallows part 1 at midnight two nights in a row!

2. As much as I love the interwebs (after all, it has brought us the unexpectedly amazing merger of alcohol and historical reenactments), the speed at which new material comes and goes can be downright frustrating. Today I found out that this past week I missed the feminist meme website Privilege Denying Dude before Tumblr shut the site down due to somewhat bogus copyright violation accusations.

3. I thought I was in luck when my friend posted this article about how the Department of Defense is investigating why flying snakes fly (thanks Liz!). Then I saw the video of the flying snake, which totally blew my mind. New favorite animal? Nahh, I don’t think anything can ever replace my beloved zebroid.

4. You know how website forms make you retype blurry, nonsensical words to make sure you are not a robot? Yesterday I learned that they are called CAPTCHA (and in some cases, ReCAPTCHA). From there I discovered the aptly named CAPTCHArt, a website that invites users to create their own comics involving these distorted phrases. This one below made my linguistically-inclined heart flutter:

Capatchart ligature

Japi Sangivin a todos!

observed trends in contemporary graphic design.

My knowledge of graphic design is fairly elementary. I can recognize effective and aesthetically innovative design; I can use the basic functions of Photoshop with relative ease. But in many ways, I am woefully uninformed in the world of graphic design. I resist using Adobe Illustrator for complicated projects! I don’t know which design blogs to read! 

Despite my lack of expertise in the field, however, I think I am perfectly qualified to make a few sweeping generalizations about certain trends my inexpert eye has noticed in recent graphic design.* So, without further ado, I present to you two general techniques that keep cropping up in advertisements and printed ephemeral. The names I made up for them are totally unscientific and based on my own amateurish “knowledge” of graphic design. 

Observed trend #1: Overlapping CMYK color blocks

What is CMYK, you ask? The letters stand for cyan, magenta, yellow, black, but the whole idea of CMYK goes deeper than that. I think this calls for a quick tutorial in  additive and subtractive color mixing!

Cmyk-rgb 
Source: Focusbox

The primary colors of light are red, green, and blue (see diagram on the left). That is how color mixing works on your computer, which, you know, uses light. If you mix all three of these primary colors together, they make white. If you have a total absence of red, blue, and green, then you’ve got black, or the absence of light. This is what we call additive color mixing.

The secondary colors of the additive schema are the primary colors in subtractive color mixing (see diagram on the right). These colors are cyan, magenta, and yellow. If you mix all these colors together, they make black. This is how color works in printing. Has your printer has ever regurgitated a sheet of paper with weird blocks of fading blue, pink, yellow, and black? That’s the test page, showing you how the different ink levels of each CMYK color are faring. Those four create the whole broad spectrum of colors we print in magazines and on billboards. For example, to make purple, your printer will print a little bit of magenta with a lot of cyan. A bit of black might be added to make it a darker shade.

During my adventures in New York, I have noticed that many designers today are incorporating the principle of subtractive color mixing into their own designs. They often use large blocks of these primary colors (cyan, magenta, and yellow). Where the colors “overlap,” they create the secondary colors of subtractive color (red, green, and blue). Simple geometric forms become complex intersections of color. Take a look at these examples that I have stumbled upon within the last month.

MoMA Kids Color activity guide

Momacolor1   Momacolor2 Momacolor3 
See the PDF of the full guide (or go to MoMA and pick one up yourself)

Chelsea Wine Vault at the Chelsea Market

ChelseawineCMYK
from their November newsletter 

JetBlue ad on the subway

  JetblueCMYK
From Advertolog

Observed trend #2: Highlighted text blocks 

As I discussed above, designers are using blocks of color for their images. It turns out that they are using blocks of color (and black) for text as well! They are messing around with our sense of negative/positive space. Instead of having colored text printed onto the white background, the words are white, surrounded by a box of color—simulating the look of highlighted text on your computer. Even the Whitney Museum’s website uses this technique sparingly (highlighted in yellow).

Editions Artists’ Books 

Editionsartistsbooks 

 Whitney Website

  Picture 2

Shillington School ad in the Village Voice

 Ahh, the nexus of our two observed trends! It is appropriate (and  perhaps hackneyed) that the Sydney/London/NYC-based graphic design school integrate both the CMYK and the highlighter text blocks. The two approaches work well together: they employ the simplicity of geometric shapes to create complex optical illusions of color mixing and negative/positive space. Oh so trendy. Not to mention the use of Helvetica, the typographic herald of modernity whose prestige was always high among designers and has recently exploded into the mainstream since starring in its own documentary and adorning t-shirts at American Apparel.

Shillingtonad 

*But seriously. When I worked at the Hirshhorn Museum as an interpretive guide, I noticed that some of the best comments came from people who knew nothing about Yves Klein or the history of modern art. I like to think that as a design outsider, I am better equipped to notice these patterns. Maybe.

to-read-to-day

Some fun things I found on the interwebs today:

A.O. Scott steps away from critiquing films (but of course never strays too far from the silver screen) to comment on the absurdity of a new historical phenomenon, the midlife crisis of Generation X

Brightest Young Things interviews performance and video artist Kathryn Cornelius, whose show opened today at Curator’s Office.

MGMT teaches preschoolers that art is everywhere on Yo Gabba Gabba. (I’d love to hear the remix version of this song at MJQ.) My three-year-old niece was so excited when I pulled this up on my computer that she put Dora the Explorer on pause for once in her life.

Oh, typography puns:

Ishottheserif 
 
 
  

typical typography nerdiness.

I love this, courtesy of Inspiration Lab:


  Soyouneedatypeface 
 

You will need to click on the image to get the make any use of it. This was designed by Danish graphic design student Julian Hansen. (I wonder if he is looking for an endearingly nerdy and yet very cute Puerto Rican girlfriend.) Here’s a little challenge—figure out the path to Comic Sans without working backwards. And here’s an obligatory groan for Comic Sans.

clamshells and collage.

Ahh the art journal. Evolving since my first days of tenth grade Art and Culture, back in 2003. Now I limited it to a spiral bound Utrecht sketchbook measuring no more than 5.5 by 8.5 inches. It’s portable in an average-sized purse and easy to glue-stick into on a subway ride home. If you see a crazy girl sitting in a public location ripping up shreds up paper and rearranging them over and over in a notebook, that’s probably me. Here’s a taste from a recent jaunt to D.C.

Blacksalt front 
Blacksalt back 
  

  
 

typographic resurrection.

Let’s blame it on senioritis and the fact that thesis crunch time is approaching—I have been been feeling kind of down on Times New Roman lately. It must have been a happy day for TNR’s parent foundry Monotype Imaging when the Modern Language Association thought, wouldn’t it be lovely if we insisted that all school children across the nation use the same 12-point font for even the most inane book reports? Last night, as I wrapped up my third paper in three days at 4 a.m., I would have been happy if someone told me I would never look at that typeface again.

And yet—when I realized TNR is what Alexander McQueen’s logo typeface is, my faith was renewed. McQueen (may he rest in peace) was incredibly lucky to have such an elegant letter like Q follow the first syllable of his name. I love how the little c is nestled so cozily in Q’s negative space. (Wikipedia tells me this hole is called a character’s “counter” or “aperture. I have so much to learn.)

AlexanderMcQueen 

Irrational thoughts should be followed absolutely and logically.

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